Culture in Dialogue is SAYA’s flagship conversation series, where industry leaders, creative pioneers, and marketing execs break down the forces shaping cultural and commercial intelligence. More than a panel, it’s a space to take a step back, look at the bigger picture, and unpack how culture and commerce fuel the next wave of innovation.
For our first edition in the Philippines, we dove into how brands are rethinking relevance in a region defined by fast-moving youth culture, digital acceleration, and shifting community behaviours.
SAYA brought together three next-gen marketers:
Mae Dichupa, Head of Marketing at Ayala Malls
Kat Bautista, Co-Founder and COO of NYMA Talent Management
Pepe Torres, CMO at Maya
They shared their experiences in building brands across physical retail spaces, digital finance, and the creator economy. This conversation unpacked how Filipino behaviours, aspirations, and cultural nuances are shaping the next wave of brand-building.