SAYA x SGN Subtleties of Service: The Product Is The Service

June 2026

The Product Is the Service explores what it really means to build with empathy, context, and care in Southeast Asia’s fragmented and fast-evolving markets.

Bringing together founders and operators from across the region, the conversation examines how trust is shaped not just through products, but through the decisions surrounding them — from onboarding and pricing to support, communication, and leadership under pressure. Moving beyond the language of “user obsession,” the episode reflects on the quieter discipline of staying close to real human behaviour, designing for uneven realities, and choosing long-term credibility over short-term scale.

This episode is hosted by Michelle Koh, Co-founder, SAYA. It features Ian Chung, Deputy Director, Singapore Global Network, John Tay, Head of Partnerships, Tin Men Capital, Alka Gupta, Co-founder, Podium, and Megan Miao, Head of Services, NewCampus.